P1racenews AI automatic summary:
Formula 1 reverses social media gains amid lack of title fight
According to a case study by Buzz Radar, social media patterns reveal a significant decline in interest in Formula 1 in 2023 compared to previous years. The study analyzed 70 million fan posts and found that social media mentions of F1 were down 70.2% in the first five months of the year compared to 2022. New followers were down 46.29% and social reach was down 64.10%. The report suggests that this decline may be due to Red Bull’s single-team domination, with the team winning almost all races in the past 12 months. The study also notes a shift in conversation about F1, with negative adjectives such as ‘boring’ and ‘annoying’ becoming more prevalent. However, the Buzz Radar report recognizes F1’s impressive growth in audience despite the decline in social media figures.
Source: motorsport
