P1racenews AI automatic summary:
Sauber has ‘unleashed’ a new identity for the upcoming F1 season but will be forced to change its name at multiple Grands Prix.
Sauber, an F1 team based in Hinwil, Switzerland, is implementing an aggressive commercial strategy during the two-year gap between its partnership with Alfa Romeo and its transition to being Audi’s works entry in 2026. Stake and Kick have secured naming rights for the team and chassis respectively. However, due to gambling promotion regulations, Stake will not be displayed at races in four countries – Australia, Spain, Belgium, and Qatar. Just as last year, when Stake logos were replaced by Kick on the side of the C43, a change in identity will occur in these prohibited locations. Sauber will comply with local laws and use a different name where needed, with Kick serving as the team’s secondary identity.
