Image source: RacingNews 365
P1racenews AI automatic summary:
The team’s 2024 challenger the C44 was unveiled with a brand-new striking livery that the team feels is at the heart of what it is trying to achieve.
Stake Sauber Team Representative Alessandro Alunni Bravi explained the reasoning behind the new livery on the C44 car. The team has rebranded from Alfa Romeo and adopted a black and green design to create a distinct identity. The team’s new mantra of ‘unleashed’ represents their intentions for the next two years. The new team identity is reflected not only in the color scheme but also in their social media platforms and communication approach. They aim to expand their fan base and will utilize brand ambassadors and partnerships to achieve this.
