P1racenews AI automatic summary:
Peroni Nastro Azzurro 0.0% has announced a multi-year global partnership with the Ferrari Formula 1 team and also the Ferrari
As of 2021, the premium Italian beer brand has become a partner of Aston Martin and has replaced Estrella Galicia 0.0 as one of Ferrari’s sponsors. Estrella Galicia has returned to partner with McLaren starting in 2024. Ferrari had previously announced a multi-year agreement with Asahi Europe and International Ltd to replace Estrella Galicia’s presence. The partnership will involve branding related to Peroni’s non-alcoholic products on Ferrari’s cars and driver overalls, as well as collaboration on social media content. Peroni will also partner with the Ferrari Challenge Trofeo Pirelli series. This partnership aligns with Asahi Europe & International’s goal to have 20% of their portfolio comprised of alcohol-free products by 2030.
