P1racenews AI automatic summary:
Ahead of this weekend’s season-opening Mexico City E-Prix, Mahindra Racing have “decided to discontinue” their AI influencer project, following significant
The Banbury-based team, Mahindra Racing, surprised many by announcing the introduction of an AI-based influencer named Ava to showcase the team’s journey in Formula E and support for a sustainable world. However, the project was withdrawn shortly after its announcement due to criticism. Fans and media criticized Mahindra for creating a female AI influencer instead of hiring a real human woman for the role. The team was accused of missed opportunities to work with real creators and promote diversity. Mahindra Racing listened to the feedback and decided to discontinue the AI influencer project, acknowledging the value of the comments received. CEO and Team Principal Frederic Bertrand emphasized the importance of nurturing diversity, inclusion, and innovation at the heart of Mahindra Racing.
