Image source: Motorsport Week
P1racenews AI automatic summary:
Streaming platform Kick has taken on naming rights to Sauber’s chassis in Formula 1 for the next two seasons. Sauber
Sauber Motorsport will transform into Audi’s factory team when Audi enters Formula 1 in 2026. They had a branding arrangement with Alfa Romeo since 2019, but it ended after the 2023 season. The team’s new name will be Stake F1 Team Kick Sauber, and the naming rights to Sauber’s chassis have been acquired by Kick. The partnership aims to redefine live streaming and find innovative ways to engage with fans. The exact name of AlphaTauri remains to be confirmed, but on the FIA’s entry list, the team’s chassis name is listed as ‘RB’ and the official team name is Scuderia AlphaTauri RB.
