P1racenews AI automatic summary:
Alpine has issued a statement after rumours have surfaced linking team with a major Formula 1 sponsorship deal with fashion giants Gucci.
Alpine addressed rumors linking the team to a potential major sponsorship deal with fashion brand Gucci in a recent statement.
The team, previously known as Benetton, has been partnered with a water systems manufacturer since 2022, resulting in a distinctive blue-and-pink livery for the cars.
With the current contract set to expire, Alpine is on the lookout for new sponsors in the upcoming season.
Fashion’s involvement in Formula 1 isn’t entirely new, as Benetton was one of the first teams to have ties with a fashion brand.
Alpine’s executive adviser, Flavio Briatore, has a longstanding connection with the team, having started his F1 career with them during the Benetton era.
Alpine emphasized its ongoing search for partnership opportunities in a recent statement, indicating that discussions with brands are kept confidential until agreements are reached.
Fashion collaborations in F1 have grown in prominence, highlighted by various lucrative deals like Mercedes and Audi’s partnership with Adidas, and Cadillac’s association with Tommy Hilfiger.
