Three and a half years after taking over the DTM from Gerhard Berger, the ADAC reiterated its long-term commitment at the season opener in Spielberg, emphasizing plans beyond 2030. ADAC Sport President Gerd Ennser affirms the club’s dedication to the series for the very long term, stating the importance of a 40-year vision for the DTM. The ADAC recognizes the significance of the DTM for its image and culture, serving as a vital entertainment tool within the organization as Europe’s largest automobile club.
Despite challenges, the ADAC stands firmly behind the DTM, showcasing a commitment to the series even during difficult times. This unwavering support contrasts with the skepticism in the broader motorsport industry about continued involvement. The introduction of fully synthetic fuel as a “gamechanger” underscores the focus on sustainability in the series’ evolution, positively impacting sponsors and partners.
The ADAC’s future plans for the DTM include expanding the series, increasing international presence, and enhancing marketing strategies to engage new audiences. The organization aims to boost digital initiatives to better understand and connect with fans, emphasizing continuous improvement and adaptation in a changing motorsport landscape.
