P1racenews AI automatic summary:
Sky Sports will remain the home of F1 in the UK for years to come.
Formula 1 has extended its partnership with Sky in three markets, including the UK, ensuring Sky Sports remains the exclusive F1 broadcaster in the UK and Ireland until the end of the 2034 season. This deal also includes Sky Italia broadcasting the championship until 2032. The agreement is reportedly one of the most lucrative in TV history, valued at up to £1 billion according to the Daily Mail. Despite the pay-TV model in the UK, the British Grand Prix will continue to be shown free-to-air. Sky has seen a 90% viewership increase in the UK and Ireland, leading to a strong and trusted partnership with F1 CEO Stefano Domenicali praising Sky’s dedication and innovation. Dana Strong, Sky’s Group CEO, expressed pride in supporting F1’s growth and securing Sky as the long-term home of Formula 1, highlighting excitement for the future and continued partnership with F1.
