Red Bull’s Mega Deal: Setting the Bar High with a $100 Million Annual Partnership

Red Bull's Mega Deal: Setting the Bar High with a $100 Million Annual Partnership

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Red Bull sign blockbuster new deal ‘worth more than $100 million per year’

Red Bull F1 has extended a key partnership valued at over $100 million annually, amidst a new era for the team in terms of both regulations and power unit production.

With Christian Horner’s departure last year, Frenchman Laurent Mekies has taken over the team, which has embarked on producing its own power units in collaboration with Ford.

This partnership with Oracle, Red Bull’s title sponsor since 2022, has been instrumental in the team’s success, with the latest extension expected to surpass the previous $100 million per year deal.

The new multi-year contract will continue to leverage Oracle’s Cloud and AI technologies for performance optimization, strategic decision-making, and overall success in the championship.

Both Red Bull and Oracle expressed excitement about the continued partnership, highlighting the importance of technology in driving success on and off the track.

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