A major BSB sponsor is evaluating its partnership in wake of series’ partnership with Zyn
Oxford Products, a major sponsor of the British Superbike Championship, is considering ending its partnership with the series due to the new title sponsor Zyn for the 2026 season. Zyn, a nicotine pouch manufacturer, took over the title sponsorship after Bennetts departed earlier this year. The Zyn partnership contradicts Oxford Products’ “strict ethical approach” as the pouches are deemed highly addictive and appealing to children. Oxford Products, known for supporting race-winning riders, released a statement expressing concerns about promoting substance addiction and is re-evaluating its involvement in BSB. The company’s commitment to motorcycle racing is being re-evaluated due to the potential harmful effects of the Zyn sponsorship, highlighting their ethical stance on business practices.
