P1racenews AI automatic summary:
Williams has teamed up with a huge player on the British high street.
Williams has signed a multi-year agreement with Marks & Spencer to be their official travel kit partner, starting in 2026. M&S will dress the team as they compete in 24 races across 21 countries in the 2026 F1 season, providing tailored formal wear for all team members. The collaboration will offer a modern travel wardrobe designed for style and performance, featuring high-performance fabrics with wrinkle resistance, moisture-wicking, four-way stretch, and water-repellent protection. Both brands, Williams and M&S, share a commitment to quality and innovation, with M&S experiencing significant growth in its Autograph menswear line in recent years. The partnership will include various activations throughout the season, involving major moments at Silverstone, behind-the-scenes content, and fan-facing initiatives. M&S Menswear Director expressed excitement about partnering with Williams F1 Team and highlighted the importance of delivering exceptional, high-performing clothing that meets the customers’ expectations. Williams’ merchandise and licensing director emphasized the importance of having a reliable and high-quality travel kit to ensure the team looks and feels their best both on and off the track.
