P1racenews AI automatic summary:
A familiar brand within the Formula E paddock is set for significantly more exposure.
TDK, a leading global technology company based in Japan, has joined Formula E as a new championship partner and will be the title partner of the July Tokyo E-Prix. Previously partnering with Porsche, TDK’s logo is featured on the rear powertrain cover of the team. This partnership follows TDK’s previous collaboration with McLaren before the British team exited the championship. As Formula E’s CEO Jeff Dodds expressed excitement about TDK’s involvement, the company’s branding will have significant visibility throughout the season at various venues. TDK’s CEO Noboru Saito highlighted the company’s commitment to the automotive industry’s transformation and its role in future mobility, vehicle electrification, and data-driven intelligence. This partnership demonstrates TDK’s dedication to innovation and support for Formula E’s vision, culminating as the title sponsor for the Tokyo E-Prix at their home event.
