P1racenews AI automatic summary:
Cadillac is partnering up with another iconic American brand, one which used to be with Lewis Hamilton.
Cadillac has partnered with Tommy Hilfiger after the fashion brand’s split from Lewis Hamilton. Previously, Hamilton had brought Hilfiger into F1 with a deal with Mercedes in 2018. However, the partnership ended after the 2024 season, as Hamilton moved to Ferrari for 2025. Cadillac, as F1’s newest team, has secured a deal with Hilfiger to be the official apparel partner on the grid. The collaboration aims to create authentic and elevated fanwear throughout the season. Both brands express excitement for their shared belief in design, performance, and cultural relevance within the Formula 1 world. The collection is set to reflect Tommy Hilfiger’s legacy in F1 and the brand’s commitment to creating confident and collectible pieces for fans.
