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Williams has announced that Barclays has joined the team as a new sponsor, branding the union between the Formula 1 team and the banking giants as “uniting to British icons”.
Williams announced that Barclays has joined the team as a new sponsor, uniting the Formula 1 team with the banking giants to British icons.
The team opted for Barclays as a sponsor, replacing the previous sponsor, Spanish banking firm Santander, with whom driver Carlos Sainz was an ambassador.
The move is sentimental as Barclays had previously managed the team’s finances and those of the late Sir Frank Williams, the team’s founder.
Team Principal James Vowles expressed delight in welcoming Barclays as the Official Banking Partner to Atlassian Williams F1 Team.
This partnership comes as Williams prepares for significant regulatory changes in Formula 1, aiming for long-term success together with Barclays.
The new “global partnership” with Barclays is seen as a positive development for Williams, amidst recent difficulties and speculation within the team.
Williams faced issues with crash tests and an overweight chassis, leading to the decision to withdraw from the Barcelona pre-season test last week.
Despite the challenges, the team confirmed that the new car would undergo a private shakedown before appearing in Bahrain for the official test schedules in the following weeks.
