P1racenews AI automatic summary:
The Mercedes Formula 1 team has announced a major new sponsorship deal with technology giant Microsoft ahead of the launch of its 2026 car
The Mercedes Formula 1 team has secured a significant new sponsorship agreement with tech giant Microsoft for the upcoming launch of its 2026 car. The deal, reportedly worth up to $60 million per season, includes branding on drivers George Russell and Kimi Antonelli’s cars. Microsoft’s data and AI systems will be integrated throughout Mercedes’ operations to enhance performance. Team principal Toto Wolff emphasized the importance of utilizing Microsoft’s technology for quicker insights and improved collaboration in preparation for the future of F1. Microsoft’s CEO Judson Althoff highlighted the partnership’s focus on utilizing cloud and AI technologies to drive racing performance in a sport where milliseconds and data are crucial. Microsoft’s previous F1 sponsorships with Alpine and Manor will be overshadowed by this new collaboration with Mercedes, making it one of the most valuable team deals in the sport.
