P1racenews AI automatic summary:
Mercedes logs onto new F1 era with new trillion-dollar company partnership
Mercedes has announced a new F1 partnership with Microsoft for the 2026 season, bringing together their expertise in technology and racing. The collaboration aims to utilize Microsoft’s cloud and AI technologies to enhance performance both on and off the track. The deal, reported to be worth up to $60 million annually, highlights the importance of innovation in the sport. Mercedes’ team principal, Toto Wolff, emphasized the significance of the partnership and Microsoft’s reputation for groundbreaking advancements. Microsoft’s CEO of commercial business, Judson Althoff, highlighted the role of their technologies in optimizing racing performance where every millisecond counts. This strategic alliance signifies a major step towards leveraging cutting-edge technology in Formula 1.
