McLaren announce major multi-year partnership

McLaren announce major multi-year partnership

P1racenews AI automatic summary:


Lando Norris, Oscar Piastri and the entire McLaren Racing family are set for a new-look in 2026!

McLaren has secured a significant multi-year partnership with Puma, becoming the official kit partner for the team and its affiliated racing entries.

Under the agreement, Puma will design all outfits for McLaren Racing, including the Formula 1 team, Arrow McLaren IndyCar Team, McLaren F1 Academy, McLaren F1 Sim Racing Team, and McLaren United AS WEC Hypercar Team from 2027.

McLaren CEO Zak Brown expressed enthusiasm for the collaboration, highlighting the growing interest of fashion and lifestyle brands in engaging with the global racing fanbase.

Puma’s CEO Arthur Höeld emphasized the company’s esteemed history in motorsports and its excitement to work with McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, on creating inspiring collections for fans worldwide.

The partnership will feature a Replica Collection mirroring the team’s attire for fans to purchase, along with a Lifestyle Collection catering to a broader audience interested in the McLaren brand.

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