P1racenews AI automatic summary:
Ferrari has struck a first for Formula 1 as part of a new global partnership.
Ferrari has just announced a groundbreaking collaboration with human performance company WHOOP that will revolutionize how Formula 1 teams monitor and optimize their personnel’s physical well-being.
WHOOP will be the Official Health and Fitness Wearable Partner and Team Partner for Ferrari starting from the 2026 season in a multi-year agreement that goes beyond traditional sponsorship.
This partnership will integrate WHOOP’s technology throughout Ferrari’s operations, providing key insights into health, recovery, and fitness data for the team.
The collaboration involves featuring WHOOP’s branding prominently on Ferrari’s cars and driver overalls, and using their monitoring devices for physiological tracking throughout the season.
Ferrari’s medical team will work closely with WHOOP’s Performance Science division to develop customized human optimization programs tailored for the high-pressure environment of F1.
The shared goal of performance excellence between WHOOP and Scuderia Ferrari HP aims to combine data-driven precision for speed on the track and human system optimization, marking a natural fit that will elevate Formula 1 standards.
