Revving Up Controversy: The Unfolding Drama of Liberty Media’s MotoGP Sponsorship Debacle

Revving Up Controversy: The Unfolding Drama of Liberty Media's MotoGP Sponsorship Debacle

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Aprilia has expressed disappointment at not securing a title partner for the 2026 MotoGP season

Aprilia CEO Massimo Rivola expressed disappointment over not securing a top title sponsor for the 2026 MotoGP season despite the team’s success in 2025, including four race wins and a top position in constructors’ standings. Aprilia’s standout rider, Marco Bezzecchi, achieved a historic top three finish in the championship, raising expectations for the upcoming season and the final year of the 1000cc regulations. As Aprilia gears up to compete against Ducati without a title sponsor, Rivola acknowledged the importance of managing high expectations and highlighted the significance of support from partners in achieving success. The team’s reliance on the Piaggio Group for funding underscored the challenges in attracting prominent sponsors in the competitive MotoGP landscape. While Rivola hoped for a top title sponsor in the future, Aprilia’s sponsorship struggles shed light on the commercial dynamics of MotoGP and the complexities of securing lucrative partnerships in the sport.

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