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Citroen’s arrival in Formula E is a massively different mission to all its past motorsport efforts. Here’s how it came about and how it’s been set up
Citroen has made its return to international motorsport at the top level, marking its comeback after exiting the World Rally Championship in 2019.
The new Formula E venture represents Citroen’s debut in global single-seater racing, showing the brand’s expansion into a different realm of competition.
The launch of the Formula E project on Champs Elysée this week exuded ambition and optimism, with the program donning a patriotic tricolore livery.
The move of Citroen to Formula E reflects Stellantis’ strong commitment to the series, with strategic decisions underpinning the brand’s involvement.
Being part of Stellantis after its acquisition in 2021, Citroen was identified as a prime candidate for Formula E due to its potential in the sporting arena.
While the team bearing Citroen’s name is not directly owned by Citroen Racing, plans are in motion for a possible change in ownership before the upcoming 2025-26 season.
CEO Xavier Chardon emphasizes the significance of Formula E as a platform for testing and advancing electrification programs at Citroen, aligning with the brand’s strategic goals.