Formula 1 has been successful in attracting new audiences, particularly in the United States and through the Drive to Survive series on Netflix.
Retaining these new fans for the long term is crucial, and Formula 1 seems to be excelling in this aspect according to the 2025 Global F1 Fan Survey.
The survey revealed that a high percentage (94%) of respondents plan to continue following F1 five years from now, with even higher rates among Gen Z fans, US respondents, and ‘new’ fans.
Stefano Domenicali, F1’s CEO, expressed excitement for the future, citing upcoming changes such as sustainable fuels and new teams and venues as factors that will keep fans engaged.
While Drive to Survive played a significant role in attracting new fans, the survey highlighted that word of mouth remains the primary way people discover Formula 1, indicating strong potential for continued growth and long-term fandom.
