P1racenews AI automatic summary:
Liberty Media is sending in two of its old F1 leaders to head its planned transformation of new acquisition MotoGP. Here’s what happened in F1, and what MotoGP needs
The takeover of MotoGP by Liberty Media, which has been approved by the European Commission, allows the series to target global expansion similar to what Liberty accomplished with Formula 1.
Since assuming control in 2017, Liberty has transformed F1 and now aims to similarly evolve MotoGP, which has not experienced significant growth in recent years.
Two key figures from F1’s success story, Chase Carey and Sean Bratches, will play integral roles in Liberty’s MotoGP efforts alongside Dorna’s CEO and CFO.
Building on their successful partnership in F1, Carey and Bratches focused on key areas such as sustainability, audience engagement through Netflix, and expanding the sport’s personality-driven appeal via social media.
While MotoGP faces unique challenges, it can draw inspiration from F1’s progress under Liberty, particularly in growing the personalities of its riders and creating more engaging on-track battles.
