P1racenews AI automatic summary:
Leading up to its imminent debut on the 2026 F1 grid, Audi is understood to have agreed on a sponsorship deal with Adidas.
Audi is set to debut on the 2026 Formula 1 grid and has finalized a sponsorship agreement with Adidas. Following Audi’s acquisition of Sauber, the team will be rebranded as a factory works team starting in 2026. Audi’s entry as an engine manufacturer in F1 has been highly anticipated, leading to strategic partnerships within the sport. Adidas, already partnering with Mercedes, is rumored to expand its presence in F1 by teaming up with Audi for 2026. This move does not affect Adidas’ existing deal with Mercedes, marking Adidas’ notable entry into Grand Prix racing and positioning it against competitors like Puma. Lewis Hamilton’s affiliation with Adidas at Mercedes may influence other teams, such as Ferrari and Williams, to reconsider their partnerships and potentially shift towards Adidas in the future.
