P1racenews AI automatic summary:
Cadillac F1 announces huge signing ahead of 2026 debut
Cadillac has announced their first major signing in preparation for their Formula 1 debut in 2026, creating excitement around the new team joining the grid at the 11th spot. The team revealed their logo and branding at the launch event held during the Miami Grand Prix weekend, where drivers such as Sergio Perez and Mick Schumacher were rumored to be in consideration for the team’s race seats. Cadillac is still deliberating on their driver lineup, but they have secured a significant sponsorship deal with Tommy Hilfiger, who will serve as their lifestyle sponsor and apparel partner in the upcoming F1 season. Tommy Hilfiger has a long-standing history in F1, previously partnering with Mercedes and now aligning with Cadillac to define their image in the sport. The partnership will feature Hilfiger’s branding on the team’s car, race gear, and merchandise, emphasizing the American identity that Cadillac aims to embody in the world of Formula 1. This collaboration reflects the spirit of innovation and American ambition that Cadillac intends to bring to the global F1 stage, setting the stage for their future endeavors.
