P1racenews AI automatic summary:
Revealed: Cadillac names its first F1 team partner amid all-American identity
Cadillac has announced a partnership with Tommy Hilfiger for the 2026 Formula 1 season, emphasizing its American identity. The multi-year agreement includes Tommy Hilfiger as the team’s apparel partner and lifestyle sponsor. The collaboration aims to blend the heritage of F1 with a vision for the future, showcasing an American presence on the global stage. Team principal Graeme Lowdon highlighted the significance of Cadillac and Tommy Hilfiger as iconic American brands. The partnership will feature official team kits and a fanwear collection to debut in March, coinciding with the start of the season. Cadillac’s cultural positioning as an American challenger in F1 is reinforced by this collaboration, symbolizing a new era for the team in the sport.
