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Atlanta Motor Speedway changes name to EchoPark Speedway
Atlanta Motor Speedway, located in Atlanta, Georgia, has been hosting NASCAR Cup races since 1960, but this summer, it will be known as EchoPark Speedway due to a lucrative seven-year branding deal. The name change has already been implemented at the venue. EchoPark Automotive, specializing in pre-owned vehicle sales, is owned by Sonic Automotive’s CEO David Smith, brother of Speedway Motorsports’ CEO Marcus Smith, who owns Atlanta and other NASCAR tracks.
David Smith mentioned the aim to share EchoPark’s car-buying experience with fans through this partnership. EchoPark Speedway will feature two Cup races and kick off TNT’s NASCAR broadcast on June 28, launching a $1 million in-season tournament. The race winner will receive a Chevy Silverado and a Sturgis Motorcycle Rally Limited Edition Harley-Davidson bike.
Marcus Smith, CEO of Speedway Motorsports, expressed excitement regarding the partnership with EchoPark Automotive to enhance the fan experience. Renaming tracks for sponsorship deals is common in NASCAR; examples include Lowe’s Motor Speedway becoming Charlotte Motor Speedway and Fontana transforming into Auto Club Speedway. Gateway International Raceway is currently known as World Wide Technology (WWT) Raceway.
