Following Oliver Oakes’ resignation, Flavio Briatore has assumed the role of team principal at Alpine, unofficially. Despite previously serving as an advisor, he now also represents the French-owned team publicly. Briatore’s presence at official FIA press conferences has injected a flamboyant touch to the typically formal proceedings.
During his first press conference appearance, Briatore showcased his witty banter and unconventional approach, causing a stir alongside Red Bull’s Christian Horner and Pirelli’s Mario Isola. When questioned about a successor for Oakes and Alpine’s future, Briatore humorously hinted at seeking someone “cheap” yet competent.
Known for his cryptic speech and spontaneous demeanor, Briatore’s responses sparked excitement and amusement in the room, particularly when asked about Mick Schumacher’s potential future with Alpine. His evasive responses and Horner’s playful exchange added to the lighthearted tone of the event, leaving the audience entertained and curious for more.




