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Seven-time F1 world champion Lewis Hamilton latest project has been revealed with a new non-alcoholic drink titled ‘Almave’ set to be launched.
Lewis Hamilton, ahead of the Mexico City Grand Prix, has created a new non-alcoholic drink called ‘Almave’, made from blue agave similar to tequila. It will be officially launched on Thursday in the United States, and will be available in select international markets starting from 2024. ‘Almave Ambar’ is designed for sipping, while ‘Almave Blanco’ is meant for mixing. Hamilton stated that he wanted a tequila alternative for times when he didn’t want alcohol, and saw a demand for it among others. Teaming up with Iván and Casa Lumbre, he aimed to create a high-quality non-alcoholic blue agave experience that maintains the craft and flavors of tequila.
Source: Crash
