P1racenews AI automatic summary:
Lewis Hamilton’s move to F1 Italian giants Ferrari has already had a huge impact with the Scuderia enjoying the largest growth in social media followers on the current grid.
The anticipation surrounding Hamilton’s move to Ferrari reached its peak when he arrived in Maranello in January as a driver for the legendary team. His first Instagram post as a Ferrari driver, posing next to a Ferrari F40, became the most-liked F1 post ever on the platform. Ferrari’s social media following has shown remarkable growth, gaining over 5.5 million new followers since Hamilton’s arrival. Despite this, Mercedes remains the team with the highest number of social media followers, followed by Red Bull and Ferrari. Hamilton’s impact at Ferrari is evident in the 42% increase in social engagements for the team. Ferrari aims to convert this social media success into on-track achievements, with Hamilton eager to secure a title for the team and prioritizing success over setting records. Ferrari Chairman John Elkann has emphasized the importance of winning races over marketing strategies, stating that succeeding on the track will lead to opportunities beyond the sport.
