FOX’s in-car graphics create a sponsor headache for some IndyCar teams

FOX's in-car graphics create a sponsor headache for some IndyCar teams

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Sometimes a positive can be a negative. That’s the word from a few IndyCar Series teams who weren’t delighted to see the sponsorship logos they applied to the inside of their aeroscreens being cove…

Some IndyCar Series teams were not happy to see their inside aeroscreen sponsorship logos covered by FOX Sports’ new performance data graphic overlay at St. Petersburg. The inner aeroscreen ring is a valuable advertising space for teams, more so than the sidepods, according to IndyCar research. Teams pay $350,000 per entry to have an in-car camera for the season, and they sell this space to sponsors who expect visibility during broadcasts. The conflict arises when the FOX Sports overlay blocks sponsor logos on the aeroscreen ring, leading to frustration and complaints from sponsors. IndyCar plans to gather feedback from teams after St. Petersburg to find a resolution, potentially by allowing teams to opt out of the overlay or by making adjustments in the production trailer.

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