Revolutionizing Racing: The F1 Spanish GP’s Unveiling of the Innovative ‘Madring’ Circuit Branding

Revolutionizing Racing: The F1 Spanish GP's Unveiling of the Innovative 'Madring' Circuit Branding

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Organisers of the new F1 Spanish Grand Prix in Madrid next year have unveiled a unique name for the circuit, introducing the ‘Madring’.

The Spanish Grand Prix will move to a street-based venue around the Ifema exhibition centre in 2026 under a 10-year deal, where Formula 2 and Formula 3 races will also take place throughout the contract. The circuit will be known as ‘Madring’, a unique branding choice inspired by other iconic Formula 1 locations named after their hosting cities. The 5.5km layout, designed by Dromo, incorporates 1.5km of public roads to create an engaging track experience for spectators and drivers alike. Madrid’s Mayor confirmed that preparations for the circuit are progressing as planned and expressed confidence that the event will be a success when it debuts in 2026. Overall, ‘Madring’ aims to establish a distinct, memorable brand that resonates with a modern F1 audience and requires no translation worldwide.

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