Image source: GPFans
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Superstar rapper partners with F1 in surprise venture
Formula 1 has announced that rapper A$AP Rocky will be the new creative director at PUMA. This comes after the motorsport series signed a long-term deal with the fashion brand. A$AP Rocky’s role as creative director will involve shaping PUMA’s brand image and collaborating on various projects. The partnership aims to bring together the worlds of music, fashion, and motorsport to create unique and innovative initiatives. This move reflects the growing trend of collaborations between sport and fashion industries.
Source: GPFans
