F1 toasts new partnership in ‘first-ever’ deal

F1 toasts new partnership in 'first-ever' deal

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F1 is celebrating its 75th world championship season this year and has announced a brand new partnership in a “first-ever” deal.

Formula 1 has announced a partnership with Belvedere, who has become the sport’s first-ever official vodka partner, highlighting the long-standing Polish distillery’s history dating back to 1910. The collaboration promises a unique experience for fans with special offerings at trackside, including the official F1 after party aiming to revolutionize high-end entertainment and nightlife. Belvedere Vodka will also be featured in hospitality areas throughout the upcoming season, enhancing the overall fan experience. F1 CEO Stefano Domenicali expressed excitement about the partnership, emphasizing the shared values of quality, exclusivity, and a passion for extraordinary moments between the two iconic brands. This collaboration further strengthens the longstanding connection with LVMH, marking a decade of successful partnership with Formula 1.

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