P1racenews AI automatic summary:
Of all the achievements by Roger Penske and his Penske Entertainment company since it bought IndyCar and the Indianapolis Motor Speedway in 2020, it’s the inking of a new broadcast deal with FOX th…
Since acquiring IndyCar and the Indianapolis Motor Speedway in 2020, Roger Penske and his Penske Entertainment company have achieved many milestones. One of the most eagerly anticipated accomplishments is the new broadcast deal with FOX, signaling a potential boost in the series’ overall growth. The switch from NBC to FOX is significant, with all races now exclusively airing on the big FOX network. The exclusive FOX deal aims to eliminate viewership fluctuations seen with NBC, potentially leading to an increase in Total Audience Delivery (TAD) numbers for IndyCar. Team owners and executives are optimistic about a projected TAD increase of up to 30 percent, highlighting the positive impact on sponsorships and revenue expectations. Furthermore, the widespread reach of FOX is expected to attract new sponsors and elevate the exposure of IndyCar racing, benefitting teams like Meyer Shank Racing and McLaren Racing.
