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Comcast has renewed its partnership with NASCAR to continue its role as a premier partner in the Cup Series as well as the entitlement sponsor of the Xfinity Series. Xfinity is one of three premier…
Comcast has renewed its partnership with NASCAR, remaining a premier partner in the Cup Series and an entitlement sponsor of the Xfinity Series. Xfinity joins Busch beer and Coca-Cola as premier partners for the Cup Series, with a multi-year renewal. The entitlement partnership, dating back to 2014, was extended for one year through 2025. The company introduced the ‘Xfinity Fastest Lap’ program for this season, awarding a race point to the driver and owner with the fastest single lap in each race across all three national series. Matt Leder, vice president of brand partnership and engagement at Comcast, expressed excitement for the renewed relationship with NASCAR, aiming to enhance on-track competition and fan engagement. Comcast will further collaborate with NASCAR through its brands, with Xfinity Mobile becoming the official wireless partner and Xumo, a streaming platform, as an official video and streaming partner. NASCAR executives acknowledged Comcast’s dedication to innovation and fan engagement, expressing gratitude for their decade-long support and looking forward to continued success in the 2025 season and beyond.