P1racenews AI automatic summary:
Even without its own entry, Cupra has become an increasingly prominent brand in Formula E and seems to be in it for the long haul. Will its ambitions, at some point, result in an all-in registered manufacturer entry?
There has been a trend to view Formula E as a younger entity within the racing world, likely initiated by former FIA president Jean Todt. With Cupra being a relatively new brand, born in 2018, it stands out for its disruptive and innovative approach to motorsport. Cupra quickly found success in the ETCR series, winning championships in 2021 and 2022. The brand, originating from SEAT Sport, focuses on electrification and offers a range of hybrid and electric vehicles. Cupra entered Formula E through a partnership with Abt, leading to a sponsorship-focused collaboration that evolved over two seasons. However, the relationship with Abt ended as Cupra moved on to join the ambitious new era of the Kiro operation, aligning with Porsche for the future.
