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King’s Hawaiian will sponsor Denny Hamlin in four NASCAR Cup Series races this season. King’s Hawaiian will make its first appearance on Joe Gibbs Racing’s No. 11 Toyota at Atlanta Motor Spee…
King’s Hawaiian will sponsor Denny Hamlin in four NASCAR Cup Series races this season, starting with Atlanta Motor Speedway on June 28. The company will also appear on Joe Gibbs Racing’s No. 11 Toyota at Daytona, Bristol, and Martinsville later in the season. This partnership is part of a multiyear agreement between King’s Hawaiian and Joe Gibbs Racing. King’s Hawaiian previously sponsored Brad Keselowski’s No. 6 Ford. Hamlin is excited for the collaboration and looks forward to elevating King’s Hawaiian’s program on and off the track. FedEx ended its NASCAR involvement after the 2024 season, leaving room for this new partnership.