The Impact of Sergio Perez’s Departure on Red Bull’s Sponsorship Empire

The Impact of Sergio Perez's Departure on Red Bull's Sponsorship Empire

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How will Sergio Perez’s departure affect Red Bull’s sponsorship portfolio? It certainly has an impact, but it is reportedly nothing that cannot be absorbed.

Following Sergio Perez’s departure ahead of the 2025 F1 season, Red Bull’s sponsor lineup has been affected, with several sponsors leaving, linked to the Mexican driver’s exit. Not all sponsor departures are directly related to Perez, as shown by the partnership changes on the team’s website. Sponsors like Claro, Telcel, HP, Cash App, Intel, Therabody, and others have disappeared, while new partners such as Neat, Patron, AVA Trade, Pepe Jeans, and EA Sports have joined. ByBit, on a $50 million per year deal, did not renew its contract. Although the departures will have an impact, Red Bull is expected to manage the losses adequately without disrupting team operations. More new partners are anticipated before the season kickoff event in London on 18 February.

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