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Formula E is looking at holding a large-scale event at the Hard Rock Stadium in Miami to help plug its eight-week calendar gap between mid-February and mid-April next year
Formula E is considering organizing a large-scale event at the Hard Rock Stadium in Miami to bridge the eight-week gap in its calendar from mid-February to mid-April next year. This event would not be part of the championship but would showcase media influencers driving the Gen3 Evo car over two days, possibly in early March. Plans for the event include a Race of Champions-style track configuration, with celebrity guests driving against-the-clock after regular race drivers set reference times. The event’s sporting plans are being led by former IndyCar team owner Beth Paretta, with support from Formula E’s chief marketing officer and sporting manager. There are still uncertainties regarding the event’s format, cost implications, and potential impact on teams within the cost cap regulations, highlighting the need for further clarification. Formula E aims to generate interest and excitement during the calendar gap through this event in Miami, with a tentative plan involving 11 cars representing each team, although details about powertrains are yet to be confirmed. CEO Jeff Dodds emphasized the event’s goal of attracting new fans, enhancing team and driver profiles, and scalability for the future.