P1racenews AI automatic summary:
Williams and Santander announced a multi-year partnership on Monday, set to commence in 2025 in line with the arrival of Carlos Sainz to the Grove-based Formula 1 outfit.
Carlos Sainz had his first experience with the Williams FW46 during a filming day at the Yas Marina Circuit on Monday, with plans to participate in the post-season test on Tuesday. Following his departure from Ferrari after four years, Sainz is now taking his preliminary steps with Williams before his full-time contract begins next year. Santander, which has transitioned with Sainz from Ferrari to Williams, will have its logo displayed on the FW46 during this week’s activities. Williams Racing has proudly welcomed Santander as a new partner for the upcoming years, as shared by Team Principal James Vowles. Santander will leverage the partnership with Williams to enhance its global visibility and engage with fans through exclusive experiences and brand promotion, especially focusing on the US market. The collaboration between Santander and Williams reflects a strategic alignment to offer unique experiences to customers, provide support to Carlos Sainz, and increase brand presence in key markets, building upon Santander’s role as the official retail banking partner of F1. Following its agreement with F1 in September, Santander’s partnership with Williams signifies another major step in expanding its presence and affinity within the Formula One community.
