P1racenews AI automatic summary:
The FIA Formula E World Championship is days away from commencing its 11th season, and Motorsport Week has sat down with its CEO, Jeff Dodds. Having taken over midway through Season 9, Dodds’ task is an unenviable one, taking charge of a motorsport series that is hugely exciting and with huge potential, but to some, […]
Taking over in Season 9, Dodds faces the difficult task of leading a motorsport series with immense potential yet still seen by some as a niche market with Formula 1 fan snobbery. Despite initial skepticism, recent data revealed significant growth in FE’s fan engagement, a success Dodds takes pride in. From its humble beginnings 10 years ago, Formula E has thrived to reach a fanbase of 374 million globally, aiming to become the second-largest motorsport by 2030. Dodds emphasizes the importance of competitive racing, technological advancements, and strategic partnerships to sustain growth, with a focus on enhancing broadcast deals, digital presence, and driver profiles. Despite challenges and criticisms, Dodds remains optimistic about Formula E’s future, aiming to maintain momentum and continue expanding its audience base in the coming years.
