P1racenews AI automatic summary:
Ferrari has put pen to paper on a new major F1 sponsorship deal
Ferrari has announced a new major multi-year sponsorship deal with whiskey manufacturer Chivas Regal. This partnership will take effect before next weekend’s Las Vegas Grand Prix to raise awareness of the dangers of drink-driving. Ferrari boss Frederic Vasseur shared that they are happy to work with Chivas Regal, as both companies value excellence, attention to detail, and craftsmanship. The collaboration aims to progress and set the benchmark in their respective fields. Chivas Regal chairman and CEO Jean-Etienne Gourgues highlighted that this partnership signifies a new era in sports culture for the brand. They are committed to engaging the racing community in the 2025 season and beyond, promoting the message of never drinking and driving.
