P1racenews AI automatic summary:
F1 has announced another partnership with a well-known global brand.
F1 has announced a partnership with KitKat, naming it the official chocolate bar of the sport in 2025. The agreement with Nestlé, KitKat’s parent company, is a multi-year deal. The collaboration, set to begin next year, coincides with the 90th anniversary of KitKat and the 75th anniversary of F1. Fans can expect various consumer activations, promotional prizes, and immersive fan zones at races in 2025. Trackside branding and light-hearted content will also be part of the collaboration. F1’s chief commercial officer, Emily Prazer, expressed excitement about KitKat joining as a partner, while Nestlé’s head of marketing highlighted F1’s diverse and growing fanbase as a great platform for the brand. They look forward to bringing fun experiences to fans worldwide.
