P1racenews AI automatic summary:
Italian Formula 1 giant Ferrari has signed a multi-year partnership with the globally renowned technology firm IBM.
The deal between IBM and Ferrari is scheduled to start on January 1, 2025 and will utilize IBM’s digital expertise to engage with Ferrari’s fan base through interactive digital activations. This collaboration follows Ferrari’s recent expansions through partnerships with Peroni and HP in 2024. Ferrari’s Chief Racing Revenue Officer, Lorenzo Giorgetti, expressed pride in partnering with IBM, emphasizing shared values of excellence and innovation.
IBM’s Senior Vice President of Marketing and Communications, Jonathan Adashek, highlighted the importance of technology in Formula 1 and emphasized the role of data analytics in enhancing Scuderia Ferrari HP’s performance and fan engagement. The partnership aims to offer unique experiences to Scuderia Ferrari HP fans and create mutually beneficial activations for both brands.
The collaboration signifies a commitment to leveraging technology, expertise, and passion to enhance fan experiences and drive global engagement for Scuderia Ferrari HP in the competitive world of Formula 1.
