P1racenews AI automatic summary:
The Laguna Seca Raceway and Recreation Area stays on track as it begins a new era under the leadership of Friends of Laguna Seca (Friends), the newly-appointed concessionaire responsible for the ic…
The Friends of Laguna Seca have taken over the leadership of the Laguna Seca Raceway and are beginning a new era with planned upgrades and long-term visionary projects to transform the venue into a world-class destination for motorsports, entertainment, and recreation for the 2025 season. These improvements include a new Turn 3 Hospitality structure, restroom upgrades, landscaping improvements, and a remodel of the pit row suites, among others. CEO Lauri Eberhart is excited about the progress and strategic approach to the master plan that aims to enhance fan experiences while preserving the historic charm of the raceway. Significant initiatives, like a website redesign and IT improvements, have been approved to increase fan engagement and provide easier access to information and events. The packed 2025 season will feature high-profile events, including the Rolex Monterey Motorsports Reunion celebrating the 75th anniversary of Formula One, with ticket renewals starting for fans on October 30th.
