P1racenews AI automatic summary:
MotoGP has confirmed that it will unveil a brand-new logo at the Valencia championship finale. MotoGP’s current logo has been used throughout the new era since its introduction in 2001. The sport will undergo another significant change as part of its rebranding mission. The new logo will be revealed after the 2024 championship finale race […]
MotoGP’s current logo has been in use since its introduction in 2001, marking the start of a new era. The sport is set to undergo a significant rebranding effort, with a new logo to be unveiled post the 2024 championship finale race at 19:00 (CET). Marco Beltrami, known for producing MotoGP’s theme tune from the beginning of the 2023 season, is behind this latest project. Notable changes have occurred behind the scenes, including Liberty Media acquiring an 86% share of MotoGP at the start of 2024, expected to finalize by year-end. Dorna Sports describes the new logo as representing “the world” meeting “the MotoGP of tomorrow,” expressing confidence in the sport’s future. The collaboration between Spanish promoters and Pentagram for designing the logo aims to honor MotoGP’s heritage and envision its future. Insights gathered from research spanning over a year with fans, riders, and key stakeholders have helped shape the new direction of MotoGP, with the ultimate goal of defining the essence of “what is MotoGP.”