P1racenews AI automatic summary:
Formula 1 has announced an unusual multi-year partnership with an iconic children’s brand.
Formula 1 has announced a new global licensing partnership with Mattel, Inc. to create F1-themed Hot Wheels products. A one-of-a-kind 1:64 F1 car will be released by Hot Wheels to kick off the multi-year deal, with a full range expected next year. This limited-edition car features a unique Hot Wheels livery, interchangeable tyres, bespoke F1 casting, and Hot Wheels’ iconic number ’68’. The upcoming range will include current F1 teams and appeal to the sport’s younger audience. Hot Wheels and F1 will collaborate to engage fans through activities at Grands Prix, combining speed, creativity, and innovation in a celebration of car racing. According to F1’s chief commercial officer, Emily Prazer, this collaboration will offer fans a new way to connect with the sport and appreciate F1 car details in miniature form.
