P1racenews AI automatic summary:
Formula 1 has announced a 10-year global partnership with luxury conglomerate LVMH, which will see Louis Vuitton, Moët Hennessy and Tag Heuer branding come to Grand Prix racing. LVMH has 75 Maisons across distinct sectors: wines & spirits, fashion & leather goods, perfumes & cosmetics, watches and jewellery, selective retailing and more. Several of these […]
LVMH operates 75 Maisons in various sectors, including wines & spirits, fashion & leather goods, perfumes & cosmetics, watches and jewellery, and selective retailing. These Maisons will play a key role in the F1 partnership, offering hospitality, bespoke activations, limited editions, and content. The partnership, set to begin in 2025, follows previous deals F1 has struck with Lego, Lenovo, and Santander. Liberty Media’s President and CEO, Greg Maffei, highlighted the shared values of creativity and innovation between LVMH, Formula 1, and Liberty Media. Bernard Arnault, Chairman and CEO of LVMH Group, emphasized the common pursuit of excellence and innovation that drives both LVMH Maisons and Formula 1. F1 CEO Stefano Domenicali expressed excitement about the partnership, emphasizing the shared commitment to excellence and the desire to enhance the fan experience and sport’s heritage.
