P1racenews AI automatic summary:
Genesis — Hyundai Motor Group’s premium brand — has announced that it is set to compete in the top level of endurance racing with an LMDh prototype. The new project adds another pillar …
Genesis, the premium brand of the Hyundai Motor Group, has announced its entry into top-level endurance racing with an LMDh prototype, expanding its portfolio alongside WRC and TCR programs. The move aims to strengthen Genesis’ high-performance image and showcase its cutting-edge technology and design philosophy in a competitive arena, aligning with its vision for future mobility development. While details were scarce in the announcement, industry sources suggest Genesis will compete in the FIA World Endurance Championship’s Hypercar class and IMSA’s GTP category with a potential debut in 2026 using an ORECA chassis. The brand’s strategic choice reflects its commitment to pushing boundaries in motorsport and advancing future mobility technologies for road cars. This ambitious project marks a significant step for Genesis in establishing a presence in prestigious endurance racing events like the Rolex 24 At Daytona and Le Mans 24 Hours.
